About Lion's Den
Welcome to Lion’s Den, your destination for pleasure, passion, and romance. Since 1971, Lion’s Den has been advocating for a sex-positive perspective on intimacy and sexual well-being. Our Soulful Purpose is to advocate for a Sex-Positive orientation towards intimacy and sexual well-being. We strive to break the stereotypes and stigma surrounding it by providing fun, happiness, education, and body positivity for everyone. We empower everyone to enjoy life to the fullest. Our mission is to create a sex-positive experience in our retail stores throughout the U.S. as well as our online store. Enjoy safe, stigma-free shopping and reading throughout our site. We’re always offering wisdom and insight about our carefully curated collection of pleasure products for every body.
2023 & 2017
AVN Award Winner
Best Large Retail Chain
XBIZ Award Winner
Best Large Retail Chain
Established in 1971
Our first retail facility was founded in Columbus, Ohio. Since then we have expanded to over 52 locations nationwide.
The more your earn, the more you SAVE! Join LD rewards and get exclusive access to full range of member benefits.
In-store, online or in the community, check out our events calendar and see what's happening near you!
Want to win some awesome prizes? Get the latest on giveaways, sweepstakes and contests here!
Over 50 Years of Confidence & Expression
At Lion's Den, we are proud to be a catalyst to empower all sexual identities and improve quality of life. We love encouraging people to come out of their shell, explore new opportunities, and become their most authentic selves. For over 50 years, we've been helping people all over the country express themselves, create confidence, and advance discussion and acceptance of sexual freedom by breaking down stigmas and stereotypes. Everyone experiences intimacy differently, and understanding and embracing that uniqueness leads to a better overall being for all of us. Our team is here to help you understand your own body, as well as your partner’s, to lead to exhilarating experiences by yourself or shared. We encourage not only sexual fun but sex-positive sexual health and wellness as well.
Pleasure for Every Body
In a world of chaotic, mass-produced, cliché, and taboo ideas about sexual wellness, we aim to break free. We’re focused on acceptance, education, empowerment, and building confidence to transcend the norm and experience new and exciting adventures. Peruse our carefully curated selection of pleasure tools, apparel, literature, and more from quality brands we trust. We have everything for all interests, lifestyles, and bodies, including vibrators, dildos, lingerie, fetish and bondage gear, lubricants, and more. Our literature and advice section focuses on how everyone can enjoy sexual wellness, no matter who you are or where you came from!
Safe. Sexy. Empowered.
We understand that deciding on what you like and what’s right for you (or your partner) can be a bit overwhelming, especially if you’re new to the world of sexual pleasure. But don’t worry, we’re here for you to make your shopping experience safe, educational, and fun! All of our packages are shipped discreetly in plain boxes to ensure your confidentiality. Enjoy shopping discretely and comfortably as you browse our offerings. At Lion’s Den, you are safe, sexy, and empowered.
Loved by our customers
See what our customers love about us.
Partner with Lion's Den
Lion's Den loves to help spread sex-positive, sexual health and wellness education and awareness. Tell us about your event, program, sponsorship opportunity or cause, and let's work together to normalize the conversation.