About Lion's Den

Welcome to Lion’s Den, your destination for pleasure, passion, and romance. Since 1971, Lion’s Den has been advocating for a sex-positive perspective on intimacy and sexual well-being. Our Soulful Purpose is to advocate for a Sex-Positive orientation towards intimacy and sexual well-being. We strive to break the stereotypes and stigma surrounding it by providing fun, happiness, education, and body positivity for everyone. We empower everyone to enjoy life to the fullest. Our mission is to create a sex-positive experience in our retail stores throughout the U.S. as well as our online store. Enjoy safe, stigma-free shopping and reading throughout our site. We’re always offering wisdom and insight about our carefully curated collection of pleasure products for every body.

2023 & 2017

AVN Award Winner

Best Large Retail Chain


XBIZ Award Winner

Best Large Retail Chain

Established in 1971

Our first retail facility was founded in Columbus, Ohio. Since then we have expanded to over 52 locations nationwide.

The more your earn, the more you SAVE! Join LD rewards and get exclusive access to full range of member benefits.

LD rewards™LD rewards™

In-store, online or in the community, check out our events calendar and see what's happening near you!

Lion's Den Events CalendarLion's Den Events Calendar

Want to win some awesome prizes? Get the latest on giveaways, sweepstakes and contests here!

Lion's Den GiveawaysLion's Den Giveaways
Exterior image of the Henderson Nevada store locationExterior image of the Henderson Nevada store location

Over 50 Years of Confidence & Expression


At Lion's Den, we are proud to be a catalyst to empower all sexual identities and improve quality of life. We love encouraging people to come out of their shell, explore new opportunities, and become their most authentic selves. For over 50 years, we've been helping people all over the country express themselves, create confidence, and advance discussion and acceptance of sexual freedom by breaking down stigmas and stereotypes. Everyone experiences intimacy differently, and understanding and embracing that uniqueness leads to a better overall being for all of us. Our team is here to help you understand your own body, as well as your partner’s, to lead to exhilarating experiences by yourself or shared. We encourage not only sexual fun but sex-positive sexual health and wellness as well.

Pleasure for Every Body


In a world of chaotic, mass-produced, cliché, and taboo ideas about sexual wellness, we aim to break free. We’re focused on acceptance, education, empowerment, and building confidence to transcend the norm and experience new and exciting adventures. Peruse our carefully curated selection of pleasure tools, apparel, literature, and more from quality brands we trust. We have everything for all interests, lifestyles, and bodies, including vibrators, dildos, lingerie, fetish and bondage gear, lubricants, and more. Our literature and advice section focuses on how everyone can enjoy sexual wellness, no matter who you are or where you came from!

Interior image of the Indianapolis, Georgetown Road  store location.Interior image of the Indianapolis, Georgetown Road  store location.

Safe. Sexy. Empowered.

We understand that deciding on what you like and what’s right for you (or your partner) can be a bit overwhelming, especially if you’re new to the world of sexual pleasure. But don’t worry, we’re here for you to make your shopping experience safe, educational, and fun! All of our packages are shipped discreetly in plain boxes to ensure your confidentiality. Enjoy shopping discretely and comfortably as you browse our offerings. At Lion’s Den, you are safe, sexy, and empowered.

Monthly Specials and Members ONLY Deals!Monthly Specials and Members ONLY Deals!


Discover and Save with our Monthly Specials, and LD rewards Members ONLY Deals!

Expand your horizons, grow, and learn.

Our blog is curated by our team of sexual wellness experts who cover everything from product reviews and sex tips to health, wellness, and sex education.

Loved by our customers

See what our customers love about us.

Great place and knowledgeable staff! They were very helpful in getting me what I was looking for.

Heath, OH | 1/10/23

I've been trying to stop by this store for years, so today I just got in the car and went. There where two ladies inside working, one was named Alice and I'm so sorry I forgot her coworker's name but the two ladies where amazing. They helped me find everything I was looking for and and explained how to use each product I purchased. We shared funny stories about how I didn't know how to use products in the past and I appreciate all of the help I received in this store. I encourage everyone over 18 to check out this location and you will be amazed at how much stuff they have here. Don't forget your ID!

Upton, KY | 1/8/23

Best service ever from Nick. He was friendly and helped me because I didn’t know what I was looking for. He knew exactly what I needed. He went out of his way to help me. He was a doll.


Marion, IL | 1/9/23

OMG, I absolutely LOVE this store and the people who work there. I met the district manager while I was there today. She's equally amazing. They make you feel so comfortable. We'll definitely go out of our way to visit this store again!

Hebron, IN | 1/10/23

Excellent service and information!


Picacho, AZ | 1/8/23


I was going to give four stars but that's just based on I think everything and there's overpriced but it's not their fault there's a supply and demand thing going on and they have great stuff and great variety and knowledgeable stuff not to mention a reward program!!!


Columbus, OH (Morse RD) | 1/7/23


Partner with Lion's Den


Lion's Den loves to help spread sex-positive, sexual health and wellness education and awareness. Tell us about your event, program, sponsorship opportunity or cause, and let's work together to normalize the conversation.