About Lion's Den

Welcome to Lion’s Den, your destination for pleasure, passion, and romance. Since 1971, Lion’s Den has been advocating for a sex-positive perspective on intimacy and sexual well-being. Our Soulful Purpose is to advocate for a Sex-Positive orientation towards intimacy and sexual well-being. We strive to break the stereotypes and stigma surrounding it by providing fun, happiness, education, and body positivity for everyone. We empower everyone to enjoy life to the fullest. Our mission is to create a sex-positive experience in our retail stores throughout the U.S. as well as our online store. Enjoy safe, stigma-free shopping and reading throughout our site. We’re always offering wisdom and insight about our carefully curated collection of pleasure products for every body.

2017 AVN Award Winner - Best Large Retail Chain

2016 XBIZ Award Winner - Best Large Retail Chain

Established in 1971

Our first retail facility was founded in Columbus, Ohio. Since then we have expanded to over 46 locations nationwide.

The more your earn, the more you SAVE! Join LD rewards and get exclusive access to full range of member benefits.

LD rewards™LD rewards™

In-store, online or in the community, check out our events calendar and see what's happening near you!

Lion's Den Events CalendarLion's Den Events Calendar

Want to win some awesome prizes? Get the latest on giveaways, sweepstakes and contests here!

Lion's Den GiveawaysLion's Den Giveaways

Over 50 Years of Confidence & Expression


At Lion's Den, we are proud to be a catalyst to empower all sexual identities and improve quality of life. We love encouraging people to come out of their shell, explore new opportunities, and become their most authentic selves. For over 50 years, we've been helping people all over the country express themselves, create confidence, and advance discussion and acceptance of sexual freedom by breaking down stigmas and stereotypes. Everyone experiences intimacy differently, and understanding and embracing that uniqueness leads to a better overall being for all of us. Our team is here to help you understand your own body, as well as your partner’s, to lead to exhilarating experiences by yourself or shared. We encourage not only sexual fun but sex-positive sexual health and wellness as well.

Pleasure for Every Body


In a world of chaotic, mass-produced, cliché, and taboo ideas about sexual wellness, we aim to break free. We’re focused on acceptance, education, empowerment, and building confidence to transcend the norm and experience new and exciting adventures. Peruse our carefully curated selection of pleasure tools, apparel, literature, and more from quality brands we trust. We have everything for all interests, lifestyles, and bodies, including vibrators, dildos, lingerie, fetish and bondage gear, lubricants, and more. Our literature and advice section focuses on how everyone can enjoy sexual wellness, no matter who you are or where you came from!

Safe. Sexy. Empowered.

We understand that deciding on what you like and what’s right for you (or your partner) can be a bit overwhelming, especially if you’re new to the world of sexual pleasure. But don’t worry, we’re here for you to make your shopping experience safe, educational, and fun! All of our packages are shipped discreetly in plain boxes to ensure your confidentiality. Enjoy shopping discretely and comfortably as you browse our offerings. At Lion’s Den, you are safe, sexy, and empowered.


Discover and Save with our Monthly Specials, and LD rewards Members ONLY Deals!

Expand your horizons, grow, and learn.

Our blog is curated by our team of sexual wellness experts who cover everything from product reviews and sex tips to health, wellness, and sex education.

Loved by our customers

See what our customers love about us.

My husband and I love this shop! We have been customers since it’s opening. So happy it’s close to home! I was recently diagnosed with ovarian cancer. I have quite the journey ahead of me. I anticipate losing my hair, feeling tired, nauseated and generally miserable. Through this horrible ordeal my husband has been amazing! He’s my best friend, my love, and my rock. I know there will be some time when I’m unable to fool around no matter how much I may or may not want to. Knowing this, my first thought was to visit the girls at the lions den for the perfect xmas gift! I walked in tonight and asked for help. Roro (not sure I’m spelling it right :-) stepped right in after listening to what I needed! She sold me the perfect toy and all the goodies to maintain it. I’m so happy with their service. It’s always top notch. And me? I’m not afraid. I’m gonna make it through this. I’m a fighter with an amazing man backing me up. I can’t wait to see his face xmas morning!

Indianapolis, IN (Southport RD) | 11/19/22

Nice to know there is a pleasant, girl friendly place to shop for adult toys nearby. The staff was very welcoming and knowledgeable about their inventory. :)

Perry, MI | 11/17/22

I just visited a adult store for the first time and was kind of nervous but the atmosphere was great, and didn't make me feel taboo. Great help from the employees and ill be shopping here again. <3


Columbus, OH (Morse RD) | 11/16/22

Visited Lions Den today with my husband, had a great experience! Casey and Carla were both helpful, sweet and knowledgeable. Definitely will be going back!

Marion, IL | 11/14/22

Going here was such a wonderful experience! Koco helped my friend to pick out some discreet toys and not only accommodated but helped us to make the packaging discreet for her as well. She also was so knowledgeable and helpful in assisting my girlfriend and I look at strap options! The store itself was clean and well laid out. I couldn’t be more pleased with the entire experience


Indianapolis, IN (Southport RD) | 11/14/22


I love this place and have been going here for years and even won a prize during an event. While they do card people that look under 30 (I see that as a compliment), the staff has always been very helpful and friendly. I have also wracked up on lots of rewards too using my reward card. Definitely recommend!


Upton, KY | 11/10/22


Partner with Lion's Den


Lion's Den loves to help spread sex-positive, sexual health and wellness education and awareness. Tell us about your event, program, sponsorship opportunity or cause, and let's work together to normalize the conversation.