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Welcome to Lion's Den
Your source for pleasure, passion, and romance since 1971. Our mission is to promote a sex-positive approach to intimacy and well-being, breaking stereotypes and stigma by offering fun, education, and body positivity. Explore our curated collection of pleasure products in our retail stores across the U.S. and online. Enjoy safe, judgment-free shopping and informative content. Embrace life to the fullest with us!
2023
Storerotica Award Winner
Retailer of the Year
2023 & 2017
AVN Award Winner
Best Retail Chain
2016
XBIZ Award Winner
Retailer of the Year
LION'S DEN MONTHLY SPECIALS
Discover and Save with our Monthly Specials, and LD rewards Members ONLY Deals!
The more your earn, the more you SAVE! Join Lion's Den INSIDE™ and get exclusive access to full range of member benefits.
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In-store, online or in the community, check out our events calendar and see what's happening near you!
Over 50 Years of Confidence & Expression
At Lion's Den, we are proud to be a catalyst to empower all sexual identities and improve quality of life. We love encouraging people to come out of their shell, explore new opportunities, and become their most authentic selves. For over 50 years, we've been helping people all over the country express themselves, create confidence, and advance discussion and acceptance of sexual freedom by breaking down stigmas and stereotypes. Everyone experiences intimacy differently, and understanding and embracing that uniqueness leads to a better overall being for all of us. Our team is here to help you understand your own body, as well as your partner’s, to lead to exhilarating experiences by yourself or shared. We encourage not only sexual fun but sex-positive sexual health and wellness as well.
Pleasure for Every Body
In a world of chaotic, mass-produced, cliché, and taboo ideas about sexual wellness, we aim to break free. We’re focused on acceptance, education, empowerment, and building confidence to transcend the norm and experience new and exciting adventures. Peruse our carefully curated selection of pleasure tools, apparel, literature, and more from quality brands we trust. We have everything for all interests, lifestyles, and bodies, including vibrators, dildos, lingerie, fetish and bondage gear, lubricants, and more. Our literature and advice section focuses on how everyone can enjoy sexual wellness, no matter who you are or where you came from!
Safe. Sexy. Empowered.
We understand that deciding on what you like and what’s right for you (or your partner) can be a bit overwhelming, especially if you’re new to the world of sexual pleasure. But don’t worry, we’re here for you to make your shopping experience safe, educational, and fun! All of our packages are shipped discreetly in plain boxes to ensure your confidentiality. Enjoy shopping discretely and comfortably as you browse our offerings. At Lion’s Den, you are safe, sexy, and empowered.
Loved by our customers
See what our customers love about us!
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Leave a review on your local Lion's Den's page.
Click HERE to find a location near you!
This store is one of the best ones I've been to. Its pretty large and has a great variety of toys and lingerie. The customer service was GREAT!!!!!! Will definitely go back and i totally recommend visiting this store!
Amazing selection!
Ripley, NY | 9/27/23
Always clean, great adult stuff!
Sawyer, MI | 9/26/23
Great service, and they were able to answer any questions.
Marion, IL | 9/26/23
Angel was super helpful & knowledgeable <3
Cartersville, GA | 9/26/23
Chris was amazing. I was more open to her than anyone that I have worked with here. Very knowledgeable and helpful.
Expand your horizons, grow, and learn.
Our blog is curated by our team of sexual wellness experts who cover everything from product reviews and sex tips to health, wellness, and sex education.
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Partner with Lion's Den
Lion's Den loves to help spread sex-positive, sexual health and wellness education and awareness. Tell us about your event, program, sponsorship opportunity or cause, and let's work together to normalize the conversation.