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Welcome to Lion's Den

Your source for pleasure, passion, and romance since 1971. Our mission is to promote a sex-positive approach to intimacy and well-being, breaking stereotypes and stigma by offering fun, education, and body positivity. Explore our curated collection of pleasure products in our retail stores across the U.S. and online. Enjoy safe, judgment-free shopping and informative content. Embrace life to the fullest with us!


Storerotica Award Winner

Retailer of the Year

2023 & 2017

AVN Award Winner

Best Retail Chain


XBIZ Award Winner

Retailer of the Year

Monthly Specials and Members ONLY Deals!Monthly Specials and Members ONLY Deals!


Discover and Save with our Monthly Specials, and LD rewards Members ONLY Deals!

The more your earn, the more you SAVE! Join Lion's Den INSIDE™ and get exclusive access to full range of member benefits.

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Want to win some awesome prizes? Get the latest on giveaways, sweepstakes and contests here!

Lion's Den GiveawaysLion's Den Giveaways

In-store, online or in the community, check out our events calendar and see what's happening near you!

Lion's Den Events CalendarLion's Den Events Calendar
Exterior image of the Henderson Nevada store locationExterior image of the Henderson Nevada store location

Over 50 Years of Confidence & Expression


At Lion's Den, we are proud to be a catalyst to empower all sexual identities and improve quality of life. We love encouraging people to come out of their shell, explore new opportunities, and become their most authentic selves. For over 50 years, we've been helping people all over the country express themselves, create confidence, and advance discussion and acceptance of sexual freedom by breaking down stigmas and stereotypes. Everyone experiences intimacy differently, and understanding and embracing that uniqueness leads to a better overall being for all of us. Our team is here to help you understand your own body, as well as your partner’s, to lead to exhilarating experiences by yourself or shared. We encourage not only sexual fun but sex-positive sexual health and wellness as well.

Pleasure for Every Body


In a world of chaotic, mass-produced, cliché, and taboo ideas about sexual wellness, we aim to break free. We’re focused on acceptance, education, empowerment, and building confidence to transcend the norm and experience new and exciting adventures. Peruse our carefully curated selection of pleasure tools, apparel, literature, and more from quality brands we trust. We have everything for all interests, lifestyles, and bodies, including vibrators, dildos, lingerie, fetish and bondage gear, lubricants, and more. Our literature and advice section focuses on how everyone can enjoy sexual wellness, no matter who you are or where you came from!

Interior image of the Indianapolis, Georgetown Road  store location.Interior image of the Indianapolis, Georgetown Road  store location.

Safe. Sexy. Empowered.

We understand that deciding on what you like and what’s right for you (or your partner) can be a bit overwhelming, especially if you’re new to the world of sexual pleasure. But don’t worry, we’re here for you to make your shopping experience safe, educational, and fun! All of our packages are shipped discreetly in plain boxes to ensure your confidentiality. Enjoy shopping discretely and comfortably as you browse our offerings. At Lion’s Den, you are safe, sexy, and empowered.

Loved by our customers

See what our customers love about us!

Have some feedback?

Leave a review on your local Lion's Den's page.

Click HERE to find a location near you!

Egan, LA | 10/27/23

Very friendly and helpful staff!

Ghent, WV | 10/26/23

Friendly staff. Not (CHEAP) but definitely cost-effective, well-built products. Awesome customer engagement!

Shippensburg, PA | 10/26/23


Placeholder review until I've tried the actual product. As for the store - it has the necessary variety without being overwhelmingly large. It's clean, organized, and prices are average. This is a popular truck stop across from Sheetz. Customer service of the nose ringed clerk was open-minded, helpful, non-judgmental, and friendly. Thank you!

Hebron, IN | 10/26/23


Great shop!

Ghent, WV | 10/25/23


The lady who works night shift is so wonderful and made me feel so comfortable. Will be back!

Egan, LA | 10/25/23


Store had a variety of novelties to choose from. The assistant manager and the new hire was wonderful. They answered all questions and made sure we were happy with our purchase.

Expand your horizons, grow, and learn.

Our blog is curated by our team of sexual wellness experts who cover everything from product reviews and sex tips to health, wellness, and sex education.

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Partner with Lion's Den


Lion's Den loves to help spread sex-positive, sexual health and wellness education and awareness. Tell us about your event, program, sponsorship opportunity or cause, and let's work together to normalize the conversation.