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Over 50 Years of Confidence and Expression


At Lion's Den, we are proud to be a catalyst to empower all sexual identities and improve quality of life. We love encouraging people to come out of their shell, explore new opportunities, and become their most authentic selves. For over 50 years, we've been helping people all over the country express themselves, create confidence, and advance discussion and acceptance of sexual freedom by breaking down stigmas and stereotypes. Everyone experiences intimacy differently, and understanding and embracing that uniqueness leads to a better overall being for all of us. Our team is here to help you understand your own body, as well as your partner’s, to lead to exhilarating experiences by yourself or shared. We encourage not only sexual fun but sex-positive sexual health and wellness as well.

Loved by our customers

See what our customers love about us.

Regina and Christina were so extremely incredible! Thank you for such an amazing experience! Most definitely will return!

Cartersville, GA | 5/19/22

Me and my fiance had the best time. The customer service rep Ellie was beyond helpful. She made my fiance who is very shy comfortable and even myself as a male I felt great being in there we had a great time we will definetly be coming back 10 out of 10 for this place

Lumberton, NC | 5/15/22

Great store!! Good prices, Sam kept checking in on us and even gave us some great recommendations. Store was clean and fully stocked. Most likely will comeback as a regular customer.


Columbus, OH (Morse RD) | 5/14/22

Quan was such a great help, so friendly and informative. Lions Den is where you can find this awesome guy! I am definitely coming back cause the products are right and the staff is on point . Thank you Quan


Columbus, OH (Alum Creek DR) | 5/13/22

Literally the best. Customer service is always fantastic and open to questions with non creepy responses. Tonight on the way home from a disappointing concert they stay open an extra 10 mins for us to dart in and grab something to make our night better. Thank you so much Toby!!!


Sawyer, MI | 5/1/22


Sunshine was such a pleasure! Was knowledgeable of all the products and wished me a happy birthday!


Henderson, NV | 4/29/22


Pleasure for Every Body


In a world of chaotic, mass-produced, cliché, and taboo ideas about sexual wellness, we aim to break free. We’re focused on acceptance, education, empowerment, and building confidence to transcend the norm and experience new and exciting adventures. Peruse our carefully curated selection of pleasure tools, apparel, literature, and more from quality brands we trust. We have everything for all interests, lifestyles, and bodies, including vibrators, dildos, lingerie, fetish and bondage gear, lubricants, and more. Our literature and advice section focuses on how everyone can enjoy sexual wellness, no matter who you are or where you came from!

Partner with Lion's Den


Lion's Den loves to help spread sex-positive, sexual health and wellness education and awareness. Tell us about your event, program, sponsorship opportunity or cause, and let's work together to normalize the conversation.

Safe. Sexy. Empowered.

We understand that deciding on what you like and what’s right for you (or your partner) can be a bit overwhelming, especially if you’re new to the world of sexual pleasure. But don’t worry, we’re here for you to make your shopping experience safe, educational, and fun! All of our packages are shipped discreetly in plain boxes to ensure your confidentiality. Enjoy shopping discretely and comfortably as you browse our offerings. At Lion’s Den, you are safe, sexy, and empowered.

Expand your horizons, grow, and learn.

Our blog is curated by our team of sexual wellness experts who cover everything from product reviews and sex tips to health, wellness, and sex education.

About Lion's Den

Welcome to Lion’s Den, your destination for pleasure, passion, and romance. Since 1971, Lion’s Den has been advocating for a sex-positive perspective on intimacy and sexual well-being. Our Soulful Purpose is to advocate for a Sex-Positive orientation towards intimacy and sexual well-being. We strive to break the stereotypes and stigma surrounding it by providing fun, happiness, education, and body positivity for everyone. We empower everyone to enjoy life to the fullest. Our mission is to create a sex-positive experience in our retail stores throughout the U.S. as well as our online store. Enjoy safe, stigma-free shopping and reading throughout our site. We’re always offering wisdom and insight about our carefully curated collection of pleasure products for every body.

2017 AVN Award Winner - Best Large Retail Chain

2016 XBIZ Award Winner - Best Large Retail Chain

Established in 1971

Our first retail facility was founded in Columbus, Ohio. Since then we have expanded to over 46 locations nationwide.