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Over 50 Years of Confidence and Expression


At Lion's Den, we are proud to be a catalyst to empower all sexual identities and improve quality of life. We love encouraging people to come out of their shell, explore new opportunities, and become their most authentic selves. For over 50 years, we've been helping people all over the country express themselves, create confidence, and advance discussion and acceptance of sexual freedom by breaking down stigmas and stereotypes. Everyone experiences intimacy differently, and understanding and embracing that uniqueness leads to a better overall being for all of us. Our team is here to help you understand your own body, as well as your partner’s, to lead to exhilarating experiences by yourself or shared. We encourage not only sexual fun but sex-positive sexual health and wellness as well.

Loved by our customers

See what our customers love about us.

Ian S. was fantastic!!!! The experience was amazing!!

Columbus, OH (Dublin) | 4/25/22

We wanted to try something different from Cerillas. They had the same stuff, but had a larger selection of full body toys. ID at the door and they tried to sell there own brands to us, and was respectful when I told them no. All and all a good place!

Indianapolis, IN (Southport RD) | 4/24/22

Staff was very kind and IDed at the store. It was a nice and not overwhelming :)


Ft. Pierce, FL | 4/23/22

Mar was awesome, I felt kind of uncomfortable at first but her knowledge and friendliness helped put me at ease.


Waynesville, MO | 4/22/22

New store in Southport! Easy to get in and out of. They have their own private parking lot and they are open late. It is small but they do have a nice variety of items. They do have a lot of the top brands in the industry - but also have things at all price points for everyone!


Indianapolis, IN (Southport RD) | 4/19/22


The staff here are so awsome they are great and very friendly and knowledgeable. Jen, Ruby, Velma, Jane, Ellie, Hannah and Cee Cee they are all the bomb. Come down to see them and see the great clothes that are there as well.


Lumberton, NC | 4/19/22


Pleasure for Every Body


In a world of chaotic, mass-produced, cliché, and taboo ideas about sexual wellness, we aim to break free. We’re focused on acceptance, education, empowerment, and building confidence to transcend the norm and experience new and exciting adventures. Peruse our carefully curated selection of pleasure tools, apparel, literature, and more from quality brands we trust. We have everything for all interests, lifestyles, and bodies, including vibrators, dildos, lingerie, fetish and bondage gear, lubricants, and more. Our literature and advice section focuses on how everyone can enjoy sexual wellness, no matter who you are or where you came from!

Partner with Lion's Den


Lion's Den loves to help spread sex-positive, sexual health and wellness education and awareness. Tell us about your event, program, sponsorship opportunity or cause, and let's work together to normalize the conversation.

Safe. Sexy. Empowered.

We understand that deciding on what you like and what’s right for you (or your partner) can be a bit overwhelming, especially if you’re new to the world of sexual pleasure. But don’t worry, we’re here for you to make your shopping experience safe, educational, and fun! All of our packages are shipped discreetly in plain boxes to ensure your confidentiality. Enjoy shopping discretely and comfortably as you browse our offerings. At Lion’s Den, you are safe, sexy, and empowered.

Expand your horizons, grow, and learn.

Our blog is curated by our team of sexual wellness experts who cover everything from product reviews and sex tips to health, wellness, and sex education.

About Lion's Den

Welcome to Lion’s Den, your destination for pleasure, passion, and romance. Since 1971, Lion’s Den has been advocating for a sex-positive perspective on intimacy and sexual well-being. Our Soulful Purpose is to advocate for a Sex-Positive orientation towards intimacy and sexual well-being. We strive to break the stereotypes and stigma surrounding it by providing fun, happiness, education, and body positivity for everyone. We empower everyone to enjoy life to the fullest. Our mission is to create a sex-positive experience in our retail stores throughout the U.S. as well as our online store. Enjoy safe, stigma-free shopping and reading throughout our site. We’re always offering wisdom and insight about our carefully curated collection of pleasure products for every body.

2017 AVN Award Winner - Best Large Retail Chain

2016 XBIZ Award Winner - Best Large Retail Chain

Established in 1971

Our first retail facility was founded in Columbus, Ohio. Since then we have expanded to over 46 locations nationwide.